Oakley’s legacy of sports performance innovation continues with the new JAWBONE™. The latest evolution of a coveted design, this frame is like nothing ever seen in the world of sports. Every aspect is engineered around the clarity and protection of HIGH DEFINITION OPTICS® (HDO®). With Oakley’s new SWITCHLOCK™ Technology, the lower part of the frame rim opens to allow easy access for quick lens changing, letting you optimize performance in any light condition. The revolutionary design holds the lenses with a suspension system so stresses on the frame won’t affect the optics. With ordinary frames, flexing can change the surface contours of the lenses, causing optical distortion. The new architecture ensures there’s nothing to diminish the unbeatable clarity of HIGH DEFINITION OPTICS® (HDO®), and you still get the optimized comfort and fit of a flexible frame design.

More info on Oakley Jawbone

He is the voice in the race driver’s headset and the commander of a crew that turns the blitz and frenzy of split seconds into poetry in motion. He is the boss, period. Oakley PIT BOSS is the design that owns the respect of its namesake. When an attitude this assertive meets a sculpture this honed, it’s not about getting in somebody’s face and roaring orders. It’s the simple idea that you’ve earned your place, and they damn well better respect that.

An original vision of Oakley’s founder, PIT BOSS was four years in the making. State-of-the-art technology wasn’t the issue. Oakley had already become a world leader in optical innovation, and from the first inception of this sunglass, everyone knew it would be a show case for the very best that science could offer. For the founding father of Oakley, it was a matter of art and style, and it became a relentless pursuit of perfection. PIT BOSS had to be absolutely unique, completely original, and as outspoken and assertive as those who earn the right to wear it. Some of the most talented designers in the industry gave a chunk of their lives to attaining that vision. After years of tireless work, they nailed it.

More info on Oakley Pit Boss

Original style isn’t dead but it’s practically got cops drawing chalk lines around it. When was the last time you found shades that dialed in something real without flash or show? All it takes is some clean lines, a few angles with attitude and a whole lot of technology. Introducing OAKLEY JUPITER™ LX, a pure approach to original style. This is how Oakley spell authenticity. No exclamation point needed — just a smooth look with icon accents, sculptural detailing and metal bands for an assertive edge.

This range of Oakley sunglasses are available here, and will not be avaiable on general release until April 2009!

Be the first to own Jupiter!

Check out the range of colours here.

Oakley's new X Metal has landed!

It was only a matter of time. Oakley have been perfecting open-edge lens architecture for years, giving athletes like runners and cyclists a full field of vision with no frame rim to block downward view. In a completely separate lab, their metallurgists were toying with 425,000 watts of plasma lightning to shape X METAL®, an ultra-lightweight titanium alloy. Somehow the performance fanatics and the metal heads got together and spawned a design that mixes art and science so completely, you can’t tell where one ends and the other begins. This is what happens when Oakley athletes and engineers are allowed to mingle without an adequate supply of paint balls and supervision.

Here’s where it goes over the top: The lenses are optimized with Oakley HYDROPHOBIC™ coating, a permanent shield against water sheens and a smudge-resistant barrier against skin oils and lotions. That means the unbeatable clarity of HIGH DEFINITION OPTICS® (HDO®) stays razor sharp and clear, and with lens contours that maximize peripheral view, it’s a performance advantage that borders on unfair. You also get the industrial-level impact resistance and 100% UV filtering of pure PLUTONITE® lenses, plus optional IRIDIUM® lens coatings that reduce glare and balance light transmission.

This lightweight all-metal frame stays in place with a Three-Poi ..]]> http://www.rubensmenswear.com/blog_new/post/index/8/Oakley-X-Metal--Half-X Thu, 03 Jul 2008 09:13:20 +0000 General http://www.rubensmenswear.com/blog_new/post/index/8/Oakley-X-Metal--Half-X#cmt